There’s been a renewed interest in taking a stand for sustainability amongst fashion brands, with several this year bringing “green” more central to their brand and marketing efforts, raising the bar on how these companies run their businesses:
- Eileen Fisher is a good example, committing to bring human rights and sustainability to the forefront of its business and making a pledge to reach 100 percent sustainability by 2020. Using the hashtag, #EFVision2020, the company asked others to take a stand with them. The company has long been supportive of such efforts, but is giving itself a deadline and goal to raise its own bar in making conscious clothing.
- H&M is another company focusing on sustainability. In April of this year, it released its Sustainability Report, showcasing the progress the company has made for a more sustainable future. In the same month, the company also released a Conscious Exclusive Collection, celebrating its sustainability efforts in partnership with Conscious Commerce.
- Stella McCartney has long been a sustainable fashion leader, using no leather in her products as one example. The company continues to profess sustainable practices and commits to its own journey of betterment year over year.
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Photo Credit: H&M Conscious Actions Sustainability Report 2015
BOF Team, “BoF in Conversation with Stella McCartney,” BOF, March 26, 2015. http://www.businessoffashion.com/articles/video/conversation-stella-mccartney-building-sustainable-luxury-brand
“H&M releases a new Sustainability Report,” Press Release H&M, April 9, 2015. http://about.hm.com/en/news/newsroom/news.images.videos.html/en/hm-releases-a-new-sustainability-report.html