Motivated Towards Good.

With varying motivations, companies, industries, and individuals are making the right choice for the environment and the planet to benefit the human race and the planet we live on.

Take these varying examples:

• While this year the first ever solar powered plane, the Solar Impulse 2 flown by Bertrand Piccard and Andre Borschberg, attempted to fly around the world, this summer United will be offering its first flights on planes powered by biofuels made from such materials as farm waste and oils from animal fats. Airlines are incented to make such moves both by regulation to reduce carbon emissions and simply to reduce their top expense, jet fuel.
• Lego, the famous building blocks company, has set a goal to rid its pieces of oil-based materials by the year 2030, investing $150 million into a research facility to solve the significant challenge of finding a replacement material.
• Even the uber wealthy—those who can afford multiple homes, upwards of five plus—are on trend in desiring eco-retreats, such as those owned by the Red Bull founder Dietrich Mateschitz on Fiji and the Kenyan lodge owned by Jochen Zeitz, the chief sustainability officer of Kering, a French luxury conglomerate. Also consider the Summit Group, an organization focused on helping the ultra-wealthy put their money towards good causes, which is building its headquarters in Utah all with a “consciously aware” ethos.

The Industry Forecast: Help me avoid green-washing and take true action, committing to change that benefits the planet and humanity alike.

Sources:

D’Souza, Christa. “Lifestyles of the Rich and Shameless,” W Magazine, June/July, 2015.

Mouawad, Jad and Cardwell, Diane. “Farm Waste and Animal Fats Will Help Power a United Jet,” The New York Times, June 30, 2015. http://www.nytimes.com/2015/06/30/business/energy-environment/farm-waste-and-animal-fats-will-help-power-a-united-jet.html

Peters, Adele. “Why Lego Is Spending Millions To Ditch Oil-Based Plastic,” Fast Company, July 1, 2015. http://www.fastcoexist.com/3048017/why-lego-is-spending-millions-to-ditch-oil-based-plastic