Integrity Marketing: Patagonia

Patagonia, the outdoor clothing brand and champion for the environment, continues to be a model for brands that want to be authentic and live by their purpose. Take this election season—Patagonia is staying true to its beliefs in supporting the environment and is encouraging others to get involved by voting for the environment. The company has invested in advertising (and not inexpensive advertising, with placements on the front of the New York Times digital edition) to promote its Vote the Environment program, which is supported by helpful information on its website and the hosting of local events to get people involved and get out the vote. Read more at Patagonia >

Read more at The Huffington Post >

What can you do that aligns with your brand and company purpose and would make a positive change in the world?

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