More Good
Do Good, Does Good—Responsible Corporations. This year marked a continuation of the trend of Corporations doing good, both because it does good in the world and also because it’s simply […]
Author Archives
Kathy Oneto
More Quality
The Finer Things. We’ve acquired the taste for the finer things. Wine, chocolate, coffee, and beers all have gone the way of premiumization. With coffee and beers, we’re in another […]
More Giving
Brands as Patrons. Brands today are using their awareness and notoriety not only for their own benefit, but to benefit others, as well. In doing so, brands are becoming patrons, of sorts, championing other’s creations or directly giving back to the arts. In some instances this is to bring awareness […]
More Meaning
Millennial Branding. While some big brands still do well with Millennials, others are struggling. According to a study by digital ad agency Moosylvania, almost all of the top 50 brands are […]
October 2014
What’s been rising on the horizon over the last quarter speaks to our Senses (See, Hear, Taste, Smell, Touch) and is rooted in Time & Place.
Cities as Brand Equities
Sense of Place. City branding is nothing new, but leveraging cities as branding elements in and of themselves has recently become in vogue. Take Shinola, American-made maker of bicycles, watches, […]
New Morning Buzz
Time to Get Up & Dance! Morning Gloryville is a London-based company that puts on morning dance raves in multiple cities around the globe on a monthly basis. Started in […]
Forbidden, Contraband Booz
Taste History. Looking back to the past is also inspiring spirit makers. This year there’s been a resurgence of moonshine, rum, and absinthe, amongst other spirits, harkening to the past […]
Location Scents
Smells that Take You Back. Science has shown that scents get associated with memories. Is it any wonder then that we find fragrance manufacturers instilling their scents with a sense […]
Ad Entertainment
Must See Marketing. Marketing connects when it ladders to a motivational emotional benefit and is so good it’s worthy of watching more than once and it’s shareable. Its impact will be even greater if you can communicate your product benefit to drive sales, rather than simply leaving people feeling inspired. […]
WEATHERVANE FORUM 