Author Archives

Kathy Oneto

Music to My Ears

Hear Music New Ways. Since Napster, the music industry has never been the same. Last year the evolution continued with surprise releases, Beyoncé’s album releasing directly to iTunes garnering the most press attention. This year we’ve continued to see a range of innovative music delivery methods representing a clash of […]

Old Material, New Forms

The Touch of Paper Accessories. Paper is often thought of as being temporary, not having lasting properties. But with new forms of paper, and old, companies and artists are making paper pieces to last. Uashmama, an Australian company, makes a host of accessories and homewares from long-lasting, like-leather-made paper that […]


Back in Time with New Takes on American Makers. Want to find something made close to home? Several platform websites are making it easy to find local makers. These players are similar to Etsy, but brand around American-made, local, and craft. With yet another celebrity entering the digital space, Blake […]

On Impulse

See & Buy Instantly. Between Amazon and delivery services, routine shopping trips for low involvement products (think paper towels) just may become extinct. Couple this with the rise in online shopping, and the in-store impulse buy could go the same way; with fewer shoppers walking in the door, it’s more […]

Cities that Thrive

Constraints that Lead to Creative Growth. It’s been researched and documented that cities are hotbeds for innovation, with the Santa Fe Institute coining the term “urban metabolism,” based on the fact that cities exhibit faster metabolism as they become more populated, generating more innovations and wealth creation. Yet, these innovation […]

Suburban Blight

The Changing Landscape of Where We Live. With the global population bearing down on cities and the retail landscape being reshaped as big box retailers disappear, the sprawl of the suburbs is becoming the new dust bowl. Suburbs are declining, while cities rise. To reverse the downward trend, the idea of […]

Product Discovery

Changing How We Shop. Evolving retail, media, and advertising landscapes are changing how consumers discover new brands and products. Today’s online advertising often doesn’t support discovery (building brand and product awareness to drive trial), instead prioritizing making the sale (driving conversion for a brand and item you’ve already searched for). […]

Retail Entertainment

Bringing Shoppers to the Store. With our changing shopping patterns (more online shopping and home delivery) that keep us out of stores, retailers are creating environments that offer richer experiences to draw shoppers back in. Retail theater had its start in the ‘90’s with concepts such as Niketown and Disney […]