Pursuit of Excellence: Win with Great Products
Today’s world has too much stuff in it. And too much stuff that isn’t made well, that we throw away, that is made for obsolescence, that is made without passion, […]
Author Archives
Kathy Oneto
Pursuit of Excellence: Focus on People
Business Success Powered by Employees. Too often in today’s business world companies have a win at all costs mentality and a sole focus on the bottom line. Shareholders are the focus, not employees, leading to consequences such as burnt-out and overly stretched workers and elimination of jobs through downsizing and […]
Integrity Marketing: Patagonia
Patagonia, the outdoor clothing brand and champion for the environment, continues to be a model for brands that want to be authentic and live by their purpose. Take this election season—Patagonia is staying true to its beliefs in supporting the environment and is encouraging others to get involved by voting for […]
Marketing to Women: Start with Female Creative Leaders – Part II
Just after posting on this topic, the very next week more focus was brought to the issue of gender diversity in the advertising industry. Data clearly shows that women don’t have equal representation in the industry, so why would a person in power dismiss the need to make progress? That’s […]
Marketing to Women: Start with Female Creative Leaders
There has been a lot of focus on the representation of women in certain careers, in particular STEM (science, technology, engineering, and mathematics) fields. While some of those stats are dire—engineering only has 13% and computer and mathematical sciences only has 25% female representation, while only 7.2% of mechanical and […]
Marketing to Women: Motivations vs. Expectations
We applaud Jennifer Aniston for speaking up and championing the concept of women being inspired by personal motivations rather than societal expectations and those set by the media and marketers, for that matter. The reality is we are all susceptible to media and marketing messages, and there is a more […]
Integrity Marketing: What Can You Use Your Platform For?
These days, we all have audiences, including businesses. The questions become: can businesses have a conscience, and what are they willing to use their platforms for? Many celebrities have leveraged their notoriety and platforms, from Angelina Jolie supporting various humanitarian causes with a focus on refugees to Emma Watson championing […]
Advisory: Integrity Marketing
We are all susceptible to media and marketing messages. An obvious statement, perhaps, so why then don’t businesses hold themselves to a higher standard about how they market to consumers? We think there’s an opportunity to raise the bar to a new standard we call Integrity Marketing—being responsible and principled […]
Brand for Good: Helping those in Need
It’s sad that Paris and France continue to be brutalized by terrorism when it’s a society that welcomes diversity and helps those in need. For example, a program called Le Carillon is being tested in Paris’s 11th arrondissement that recruits local businesses to help the homeless, using stickers to publicly […]
Coordinates 01-02.16
In this month’s Coordinates 01-02.16, we share articles putting points on the trend horizon. We cover topics on Economy & Industry, Consumer & Culture, Brand & Marketing, and Design that […]
WEATHERVANE FORUM 