Speak Up: Dads
Acknowledging Fatherhood. As women fight for equality in opportunity and pay, men seem to be doing the same when it comes to content and the representation of fatherhood. For example: […]
Author Archives
Kathy Oneto
Head West: To LA
Tinsel Town Sparkles. Los Angeles is often associated with Hollywood and beach culture. It’s not often heralded for its creative culture, innovation, and tech scene. Yet of late, for business and personal reasons, many are choosing to call LA home for this very reason—for access to creativity, innovation, and culture. […]
Reduce: Our Impact on the Planet
Motivated Towards Good. With varying motivations, companies, industries, and individuals are making the right choice for the environment and the planet to benefit the human race and the planet we live on. Take these varying examples: While this year the first ever solar powered plane, the Solar Impulse 2 flown […]
Reinvent: Raising the Food Bar
Consumers Demand It. Some companies are accepting and meeting consumer demands for better food. Yet, others are still fighting to suggest their food isn’t as bad as you think or are expanding their criteria to be able to meet consumer demand. Take Coca-Cola, which was recently called out for funding […]
Recycle: TV Wins
A More Creative Medium. A decade ago, media experts would have said that traditional television (TV) broadcasting was on its way out given the rise of streaming video, free digital content, and new online channels such as Youtube. A decade ago, most superstars wouldn’t have even considered being in a […]
Move Downtown: City Living
Improving Livability. With the popularity of cities rising and younger generations making cities their domicile of choice, there’s continued focus on improving life in cities, making them as enjoyable and […]
Tried & True: Minis
Go Small. Not the car, The Mini—we mean products coming in miniature. If you haven’t picked up on this trend, consider it a quick hit that could deliver solid growth. […]
Reuse: Buses Reinvented
A Blank Canvas. What is it about buses that inspire people to reinvent them and turn them into something new? Perhaps it’s their size and scale, providing an open canvas […]
Coordinates 07.15
In this month’s Coordinates 07.15, we share articles putting points on the trend horizon. We cover topics on Consumer & Culture, Economy & Industry, and Brand & Marketing that give […]
Coordinates 06.15
In this month’s Coordinates 06.15, we share articles putting points on the trend horizon. We cover topics on Consumer & Culture, Economy & Industry, and Brand & Marketing that give […]
WEATHERVANE FORUM 