Coordinates 04.15
Welcome to the first Coordinates, a monthly summary of interesting points across the areas of Consumer & Culture, Economy & Industry, and Brand & Marketing that give insights into which direction […]
Author Archives
Kathy Oneto
April 2015
At the start of 2015, here’s what’s been taking shape on the horizon: Consumer & Culture: Changing generational tides. Economy & Industry: Evolving norms. Brand & Marketing: Raising the bar and progressing us forward. What does this mean for your business? Consumer & Culture: How you target will continue to be […]
The “Flexible” and “Sharing” Economies
Are they what they seem? Exuberance reigns during times of innovation, evolving business models, and economic reinvention, creating new vectors of growth, but the resulting changes often come with unintended consequences and a misunderstanding of what drives new behaviors. Take, for instance, two of the more recent highly rated sectors […]
Mature, Powerful Broads
The Relevance of Older Women. In the past, if you were “old,” you just weren’t relevant. Youthfulness was in and aging was to be pushed under the rug. Yet, the tides are changing as we see more older—or some might say “mature”—women being featured not only in advertisements, but also […]
Opinion: Mad Women
Empowered Women in Media? Or, Two Steps Forward and One Step Back? It’s well known that advertising and the media can and have influenced our culture and consumer behavior. As much as we might want to be immune to marketing messages, the reality is they enter our subconscious. This impact […]
Public B-Corps
Publicly Doing Good and Doing Good Business. The Benefit Corporation (B-Corp for short) is a new type of business entity supported in over 25 states that allows companies to focus […]
Green Fashion
Becoming Fashionable. There’s been a renewed interest in taking a stand for sustainability amongst fashion brands, with several this year bringing “green” more central to their brand and marketing efforts, […]
Generation Next
The Modern Concept of Generations. Did you know that “generations” is a modern concept developed in the 19th Century and further into the 20th Century? Sarah Laskow reported in The […]
The End of Retail
Changing Retail Landscape. End of wholesale. Doug Stephens, founder of Retail Prophet, makes the claim that the traditional wholesale model must change given the growing e-commerce market. With the retail […]
2015 Forecast
What’s started to take form and will shape 2015 is the sense of Stepping Up and Engagement. It will be a time of overturning norms and breaking barriers, holding ourselves to a higher bar, working together and building collectives to progress forward, all while at the same time doing it […]
WEATHERVANE FORUM 