Does your big brand stand a chance?
1 in 3 consumers agree, “I like to seek out new, small brands rather than buy from known, large brands.”* Brands could see that as a threat (“that could be […]
What do consumers want most from brands today? We asked them.
What do consumer want most from brands today? Is it simply functional benefits they seek, or higher order, purpose-driven behaviors? Are there differences across gender and generations? Of course, brands […]
2018 Forecast – The Year for Positivity & Pragmatic Progress
2017 was a year that has left many feeling stressed and exhausted. The year was full of negative events including terrorist attacks and weather-related catastrophes that were beyond our control. […]
Advisory: Better Progress
We’re living through tumultuous times with the stakes high and volatility certain. Given the intensity and speed of the changes taking place with technology, the economy, the environment, and within […]
Better Progress: One Person at a Time
Individuals Making a Difference. Social media has made people think that they must do something extraordinary and on a grand scale to mean something in the world, not that they […]
Better Progress: Bettering Cities by Community
Progress through Partnership & Cooperation. There’s renewed argument about cities taking up the mantle of governance and nation states becoming obsolete. (Take this recent article by Jamie Bartlett published on […]
Better Progress: With Positive Political Will
Cities & States Make It Happen at the Local Level. Since the election of Donald Trump as U.S. President, several sources have reported that the change and progress many of […]
Better Progress: Choosing to Do Better Business
Focusing Beyond the Bottom Line. 7 out of 10 people believe “We need to make better progress against today’s societal problems.”* And, there’s a role and an opportunity for business […]
Advisory: Integrity Marketing
We are all susceptible to media and marketing messages. An obvious statement, perhaps, so why then don’t businesses hold themselves to a higher standard about how they market to consumers? We think there’s an opportunity to raise the bar to a new standard we call Integrity Marketing—being responsible and principled […]
Advisory: Power to the Worker
The Growing Worker Movement. In this Advisory, we put forth that what’s coming on the horizon is The New Worker Movement, a growing uprising that will shift the power balance between today’s U.S. employers and employees. Since the Great Recession, the power has continued to reside with companies, but workers […]
WEATHERVANE FORUM 