What do consumer want most from brands today? Is it simply functional benefits they seek, or higher order, purpose-driven behaviors? Are there differences across gender and generations? Of course, brands […]
As we come to the close of 2016 and take stock of the tone of discourse throughout the year, one might describe the state of communication as one of disgust […]
It’s sad that Paris and France continue to be brutalized by terrorism when it’s a society that welcomes diversity and helps those in need. For example, a program called Le Carillon is being tested in Paris’s 11th arrondissement that recruits local businesses to help the homeless, using stickers to publicly […]
WEATHERVANE FORUM 