Are we ready for Digital Assistant shoppers? Not quite.
Only 1 in 10 consumers like the idea of smart assistant devices shopping for them. At the beginning of this year, 1 in 6 Americans had a digital assistant in […]
Does your big brand stand a chance?
1 in 3 consumers agree, “I like to seek out new, small brands rather than buy from known, large brands.”* Brands could see that as a threat (“that could be […]
From Uninspired to Inspired Retail
Retail that Speaks to the Head, Heart, and Gut. According to a GlobalData U.S. 2017 survey, the number one factor that has driven consumers away from retail is “Stores are […]
What do consumers want most from brands today? We asked them.
What do consumer want most from brands today? Is it simply functional benefits they seek, or higher order, purpose-driven behaviors? Are there differences across gender and generations? Of course, brands […]
Branding & Marketing: Take the High Road
Brand communications, for good or bad, shape our society and our culture. It’s time for companies to take this responsibility seriously. Yes, we need to get people to buy our products to have a successful business and fuel a thriving economy. But why can’t we challenge our creative minds to […]
What is the Role of Brands in a World of Disgust and Dysfunction?
As we come to the close of 2016 and take stock of the tone of discourse throughout the year, one might describe the state of communication as one of disgust […]
Pursuit of Excellence: Win with Great Products
Today’s world has too much stuff in it. And too much stuff that isn’t made well, that we throw away, that is made for obsolescence, that is made without passion, […]
Coordinates 01-02.16
In this month’s Coordinates 01-02.16, we share articles putting points on the trend horizon. We cover topics on Economy & Industry, Consumer & Culture, Brand & Marketing, and Design that […]
Coordinates 11-12.15
In this month’s Coordinates 11-12.15, we share articles putting points on the trend horizon. We cover topics on Consumer & Culture, Economy & Industry, and Brand & Marketing that give […]
August 2015
This spring and summer, here’s what’s been taking shape on the horizon: Consumer & Culture: There’s a feeling of advancement, being on the offense, and seeking a better position. Women are standing up for themselves, while men are demanding to be seen and heard as fathers. Cities are continuing to […]
WEATHERVANE FORUM 