Does your big brand stand a chance?
1 in 3 consumers agree, “I like to seek out new, small brands rather than buy from known, large brands.”* Brands could see that as a threat (“that could be […]
What do consumers want most from brands today? We asked them.
What do consumer want most from brands today? Is it simply functional benefits they seek, or higher order, purpose-driven behaviors? Are there differences across gender and generations? Of course, brands […]
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