Brand communications, for good or bad, shape our society and our culture. It’s time for companies to take this responsibility seriously. Yes, we need to get people to buy our products to have a successful business and fuel a thriving economy. But why can’t we challenge our creative minds to […]
In this year of Resilience and Responsibility, we need to bring a new perspective to how we use our time and manage our energy for both happiness and effectiveness. These themes are topical with the current focus on topics such as sleep and mindfulness contrasted against busy-ness and the eternal […]
Patagonia, the outdoor clothing brand and champion for the environment, continues to be a model for brands that want to be authentic and live by their purpose. Take this election season—Patagonia is staying true to its beliefs in supporting the environment and is encouraging others to get involved by voting for […]
What’s started to take form and will shape 2015 is the sense of Stepping Up and Engagement. It will be a time of overturning norms and breaking barriers, holding ourselves to a higher bar, working together and building collectives to progress forward, all while at the same time doing it […]
In the final quarter of the year, as 2014 drew to a close we saw: Consumer: An affirmation of roles. Culture: A blending of seriousness and ease. Economy & Industry: Getting beyond barriers to the unexpected. Brand & Marketing: Giving more.
The Self Defined Woman. It’s an interesting time to be a woman. Headlines suggest that despite all women’s progress, women still can’t win—she’s damned if she does, she’s damned if […]
What’s been rising on the horizon over the last quarter speaks to our Senses (See, Hear, Taste, Smell, Touch) and is rooted in Time & Place.