October 2014
What’s been rising on the horizon over the last quarter speaks to our Senses (See, Hear, Taste, Smell, Touch) and is rooted in Time & Place.
Cities as Brand Equities
Sense of Place. City branding is nothing new, but leveraging cities as branding elements in and of themselves has recently become in vogue. Take Shinola, American-made maker of bicycles, watches, […]
New Morning Buzz
Time to Get Up & Dance! Morning Gloryville is a London-based company that puts on morning dance raves in multiple cities around the globe on a monthly basis. Started in […]
Forbidden, Contraband Booz
Taste History. Looking back to the past is also inspiring spirit makers. This year there’s been a resurgence of moonshine, rum, and absinthe, amongst other spirits, harkening to the past […]
Location Scents
Smells that Take You Back. Science has shown that scents get associated with memories. Is it any wonder then that we find fragrance manufacturers instilling their scents with a sense […]
Ad Entertainment
Must See Marketing. Marketing connects when it ladders to a motivational emotional benefit and is so good it’s worthy of watching more than once and it’s shareable. Its impact will be even greater if you can communicate your product benefit to drive sales, rather than simply leaving people feeling inspired. […]
Music to My Ears
Hear Music New Ways. Since Napster, the music industry has never been the same. Last year the evolution continued with surprise releases, Beyoncé’s album releasing directly to iTunes garnering the most press attention. This year we’ve continued to see a range of innovative music delivery methods representing a clash of […]
Old Material, New Forms
The Touch of Paper Accessories. Paper is often thought of as being temporary, not having lasting properties. But with new forms of paper, and old, companies and artists are making paper pieces to last. Uashmama, an Australian company, makes a host of accessories and homewares from long-lasting, like-leather-made paper that […]
Yesteryear
Back in Time with New Takes on American Makers. Want to find something made close to home? Several platform websites are making it easy to find local makers. These players are similar to Etsy, but brand around American-made, local, and craft. With yet another celebrity entering the digital space, Blake […]
On Impulse
See & Buy Instantly. Between Amazon and delivery services, routine shopping trips for low involvement products (think paper towels) just may become extinct. Couple this with the rise in online shopping, and the in-store impulse buy could go the same way; with fewer shoppers walking in the door, it’s more […]
WEATHERVANE FORUM 