Product Discovery

Changing How We Shop. Evolving retail, media, and advertising landscapes are changing how consumers discover new brands and products. Today’s online advertising often doesn’t support discovery (building brand and product awareness to drive trial), instead prioritizing making the sale (driving conversion for a brand and item you’ve already searched for). […]

Retail Entertainment

Bringing Shoppers to the Store. With our changing shopping patterns (more online shopping and home delivery) that keep us out of stores, retailers are creating environments that offer richer experiences to draw shoppers back in. Retail theater had its start in the ‘90’s with concepts such as Niketown and Disney […]

Eating Evolution

Bettering Our Food Supply. The decades-long health food revolution has changed our food landscape, yet new trends suggest we are not near over, as evidenced in business growth and new champions of advancement. Despite negative press in recent years around there not being a natural standard and the organic standard […]

New Accompaniments

Complementing What We Eat. Condiments are enjoying a renaissance, at last following the trend of most food categories in creating a new premium tier (think Kettle Brand chips compared to Lay’s or Strauss Creamery ice cream [or any other local specialty brand] compared to Haagan Daz or Dreyers). These new, […]

Zero Transportation

Moving Without. While hybrid and electric seem to be at the forefront of automobile transportation evolution, there is more change coming in how we move that will be here sooner we think. These inventions were created by asking what’s possible or simply by bucking norms. Driverless cars will soon be […]

Zero Words

Communicating with Pictures. In this digital age, how we connect and communicate with each other continues to evolve. We’ve shifted from face to face, planned communication to emails and text messages; from sentences to 140 characters and emoticons. Now we’re complementing the words, if any are used, with pictures, which as […]