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By Kathy Oneto on October 24, 2017 • ( Leave a comment )

Advisory: Better Progress

We’re living through tumultuous times with the stakes high and volatility certain. Given the intensity and speed of the changes taking place with technology, the economy, the environment, and within […]

By Kathy Oneto on October 22, 2017 • ( Leave a comment )

Better Progress: One Person at a Time

Individuals Making a Difference. Social media has made people think that they must do something extraordinary and on a grand scale to mean something in the world, not that they […]

By Kathy Oneto on September 16, 2017 • ( Leave a comment )

Better Progress: Bettering Cities by Community

Progress through Partnership & Cooperation. There’s renewed argument about cities taking up the mantle of governance and nation states becoming obsolete. (Take this recent article by Jamie Bartlett published on […]

By Kathy Oneto on August 4, 2017 • ( 1 Comment )

Better Progress: With Positive Political Will

Cities & States Make It Happen at the Local Level. Since the election of Donald Trump as U.S. President, several sources have reported that the change and progress many of […]

By Kathy Oneto on August 4, 2017 • ( 2 Comments )

Better Progress: Choosing to Do Better Business

Focusing Beyond the Bottom Line. 7 out of 10 people believe “We need to make better progress against today’s societal problems.”* And, there’s a role and an opportunity for business […]

By Kathy Oneto on January 1, 2017 • ( 1 Comment )

2017 Forecast – The Year of Resilience & Responsibility

2016 was a crazy year. If we pause to take in all that’s transpired in the world in the last year and the last decade, we would realize we are in the middle of a significant transformation given geo-political surprises, the state of global economies, the changing nature of work, […]

By Kathy Oneto on January 1, 2017 • ( Leave a comment )

Branding & Marketing: Take the High Road

Brand communications, for good or bad, shape our society and our culture. It’s time for companies to take this responsibility seriously. Yes, we need to get people to buy our products to have a successful business and fuel a thriving economy. But why can’t we challenge our creative minds to […]

By Kathy Oneto on January 1, 2017 • ( 1 Comment )

Economy & Industry: Positively Participate in Society

If you ask a business person about their responsibility to drive results, you’ll often get the canned response, “I have to deliver for my shareholders.” Yet, are financial shareholders really the only constituents that need to be considered? Certainly, I’m not the first to ask this and to suggest that […]

By Kathy Oneto on January 1, 2017 • ( Leave a comment )

Consumer & Culture: A Shift from “I’m busy” to “I choose…”

In this year of Resilience and Responsibility, we need to bring a new perspective to how we use our time and manage our energy for both happiness and effectiveness. These themes are topical with the current focus on topics such as sleep and mindfulness contrasted against busy-ness and the eternal […]

By Kathy Oneto on November 22, 2016 • ( 1 Comment )

What is the Role of Brands in a World of Disgust and Dysfunction?

As we come to the close of 2016 and take stock of the tone of discourse throughout the year, one might describe the state of communication as one of disgust […]

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Introduction

Welcome to Weathervane Forum, providing snapshots of what’s trending in Branding & Marketing, with the Consumer & Culture, and with the Economy & Industry. By connecting and curating observations, we create views of what’s developing on the horizon.

Brought to you by The Agency Oneto.

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