April 2015

At the start of 2015, here’s what’s been taking shape on the horizon: Consumer & Culture: Changing generational tides. Economy & Industry: Evolving norms. Brand & Marketing: Raising the bar and progressing us forward. What does this mean for your business? Consumer & Culture: How you target will continue to be […]

The “Flexible” and “Sharing” Economies

Are they what they seem? Exuberance reigns during times of innovation, evolving business models, and economic reinvention, creating new vectors of growth, but the resulting changes often come with unintended consequences and a misunderstanding of what drives new behaviors. Take, for instance, two of the more recent highly rated sectors […]

Mature, Powerful Broads

The Relevance of Older Women. In the past, if you were “old,” you just weren’t relevant. Youthfulness was in and aging was to be pushed under the rug. Yet, the tides are changing as we see more older—or some might say “mature”—women being featured not only in advertisements, but also […]

Opinion: Mad Women

Empowered Women in Media? Or, Two Steps Forward and One Step Back? It’s well known that advertising and the media can and have influenced our culture and consumer behavior. As much as we might want to be immune to marketing messages, the reality is they enter our subconscious. This impact […]

Green Fashion

Becoming Fashionable. There’s been a renewed interest in taking a stand for sustainability amongst fashion brands, with several this year bringing “green” more central to their brand and marketing efforts, […]