Mature, Powerful Broads

The Relevance of Older Women. In the past, if you were “old,” you just weren’t relevant. Youthfulness was in and aging was to be pushed under the rug. Yet, the tides are changing as we see more older—or some might say “mature”—women being featured not only in advertisements, but also […]

Opinion: Mad Women

Empowered Women in Media? Or, Two Steps Forward and One Step Back? It’s well known that advertising and the media can and have influenced our culture and consumer behavior. As much as we might want to be immune to marketing messages, the reality is they enter our subconscious. This impact […]

Green Fashion

Becoming Fashionable. There’s been a renewed interest in taking a stand for sustainability amongst fashion brands, with several this year bringing “green” more central to their brand and marketing efforts, […]

The End of Retail

Changing Retail Landscape. End of wholesale. Doug Stephens, founder of Retail Prophet, makes the claim that the traditional wholesale model must change given the growing e-commerce market. With the retail […]

2015 Forecast

What’s started to take form and will shape 2015 is the sense of Stepping Up and Engagement. It will be a time of overturning norms and breaking barriers, holding ourselves to a higher bar, working together and building collectives to progress forward, all while at the same time doing it […]