Motivated Towards Good. With varying motivations, companies, industries, and individuals are making the right choice for the environment and the planet to benefit the human race and the planet we live on. Take these varying examples: While this year the first ever solar powered plane, the Solar Impulse 2 flown […]
Consumers Demand It. Some companies are accepting and meeting consumer demands for better food. Yet, others are still fighting to suggest their food isn’t as bad as you think or are expanding their criteria to be able to meet consumer demand. Take Coca-Cola, which was recently called out for funding […]
A More Creative Medium. A decade ago, media experts would have said that traditional television (TV) broadcasting was on its way out given the rise of streaming video, free digital content, and new online channels such as Youtube. A decade ago, most superstars wouldn’t have even considered being in a […]
A Blank Canvas. What is it about buses that inspire people to reinvent them and turn them into something new? Perhaps it’s their size and scale, providing an open canvas […]
In this month’s Coordinates 07.15, we share articles putting points on the trend horizon. We cover topics on Consumer & Culture, Economy & Industry, and Brand & Marketing that give […]
In this month’s Coordinates 06.15, we share articles putting points on the trend horizon. We cover topics on Consumer & Culture, Economy & Industry, and Brand & Marketing that give […]
Welcome to the first Coordinates, a monthly summary of interesting points across the areas of Consumer & Culture, Economy & Industry, and Brand & Marketing that give insights into which direction […]
At the start of 2015, here’s what’s been taking shape on the horizon: Consumer & Culture: Changing generational tides. Economy & Industry: Evolving norms. Brand & Marketing: Raising the bar and progressing us forward. What does this mean for your business? Consumer & Culture: How you target will continue to be […]
Are they what they seem? Exuberance reigns during times of innovation, evolving business models, and economic reinvention, creating new vectors of growth, but the resulting changes often come with unintended consequences and a misunderstanding of what drives new behaviors. Take, for instance, two of the more recent highly rated sectors […]
The Relevance of Older Women. In the past, if you were “old,” you just weren’t relevant. Youthfulness was in and aging was to be pushed under the rug. Yet, the tides are changing as we see more older—or some might say “mature”—women being featured not only in advertisements, but also […]
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