In the final quarter of the year, as 2014 drew to a close we saw: Consumer: An affirmation of roles. Culture: A blending of seriousness and ease. Economy & Industry: Getting beyond barriers to the unexpected. Brand & Marketing: Giving more.
The Self Defined Woman. It’s an interesting time to be a woman. Headlines suggest that despite all women’s progress, women still can’t win—she’s damned if she does, she’s damned if […]
Fashionable Looks. While women are trying to reinstate a serious discussion over women’s rights, men seem to be getting more comfortable with their softer side. Over the last decade men […]
Casual Luxury. From luxury sneakers to luxury in the great outdoors, these days we seem to want to feel comfort without giving up any sophistication. This year saw a blending […]
Getting Around the Dinner Table. This year we’re seeing a movement to get people around the dinner table to forward progress on causes. While there has there been a trend of communal dining—from large, shared restaurant tables and online programs, such as eatwith.com, that bring strangers together over a meal, […]
Celebrity Conglomerates. Our cultural attraction to celebrity continues to fuel the creation of celebrity conglomerates. Celebrities are no longer just entertainers, rather many have become full-fledged brands and businesses in their own right, hiring big business players to expand their brands beyond the screen and stage. No longer are celebrities […]
Reverse Commercial Imperialism. Amongst companies, retailers, and brands, this year has punctuated just how global our economy really is. It’s no longer guaranteed that a company has a distinct national identity or that the companies and countries one might think would be winning are. For example, in the past, U.S. […]