Empowered Women in Media? Or, Two Steps Forward and One Step Back? It’s well known that advertising and the media can and have influenced our culture and consumer behavior. As much as we might want to be immune to marketing messages, the reality is they enter our subconscious. This impact […]
Publicly Doing Good and Doing Good Business. The Benefit Corporation (B-Corp for short) is a new type of business entity supported in over 25 states that allows companies to focus […]
Becoming Fashionable. There’s been a renewed interest in taking a stand for sustainability amongst fashion brands, with several this year bringing “green” more central to their brand and marketing efforts, […]
The Modern Concept of Generations. Did you know that “generations” is a modern concept developed in the 19th Century and further into the 20th Century? Sarah Laskow reported in The […]
Changing Retail Landscape. End of wholesale. Doug Stephens, founder of Retail Prophet, makes the claim that the traditional wholesale model must change given the growing e-commerce market. With the retail […]
What’s started to take form and will shape 2015 is the sense of Stepping Up and Engagement. It will be a time of overturning norms and breaking barriers, holding ourselves to a higher bar, working together and building collectives to progress forward, all while at the same time doing it […]
In the final quarter of the year, as 2014 drew to a close we saw: Consumer: An affirmation of roles. Culture: A blending of seriousness and ease. Economy & Industry: Getting beyond barriers to the unexpected. Brand & Marketing: Giving more.