Are they what they seem? Exuberance reigns during times of innovation, evolving business models, and economic reinvention, creating new vectors of growth, but the resulting changes often come with unintended consequences and a misunderstanding of what drives new behaviors. Take, for instance, two of the more recent highly rated sectors […]
The Relevance of Older Women. In the past, if you were “old,” you just weren’t relevant. Youthfulness was in and aging was to be pushed under the rug. Yet, the tides are changing as we see more older—or some might say “mature”—women being featured not only in advertisements, but also […]
Empowered Women in Media? Or, Two Steps Forward and One Step Back? It’s well known that advertising and the media can and have influenced our culture and consumer behavior. As much as we might want to be immune to marketing messages, the reality is they enter our subconscious. This impact […]
Publicly Doing Good and Doing Good Business. The Benefit Corporation (B-Corp for short) is a new type of business entity supported in over 25 states that allows companies to focus […]
Becoming Fashionable. There’s been a renewed interest in taking a stand for sustainability amongst fashion brands, with several this year bringing “green” more central to their brand and marketing efforts, […]
The Modern Concept of Generations. Did you know that “generations” is a modern concept developed in the 19th Century and further into the 20th Century? Sarah Laskow reported in The […]
Changing Retail Landscape. End of wholesale. Doug Stephens, founder of Retail Prophet, makes the claim that the traditional wholesale model must change given the growing e-commerce market. With the retail […]
WEATHERVANE FORUM 