Coordinates 03.18
Welcome to Coordinates 03.18 A newsletter for busy business, brand, and marketing leaders who want to stay in the know and be inspired about ways to make a positive impact […]
From Uninspired to Inspired Retail
Retail that Speaks to the Head, Heart, and Gut. According to a GlobalData U.S. 2017 survey, the number one factor that has driven consumers away from retail is “Stores are […]
Better Progress: Choosing to Do Better Business
Focusing Beyond the Bottom Line. 7 out of 10 people believe “We need to make better progress against today’s societal problems.”* And, there’s a role and an opportunity for business […]
Advisory: Integrity Marketing
We are all susceptible to media and marketing messages. An obvious statement, perhaps, so why then don’t businesses hold themselves to a higher standard about how they market to consumers? We think there’s an opportunity to raise the bar to a new standard we call Integrity Marketing—being responsible and principled […]
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