Kathy Oneto

August 2015

This spring and summer, here’s what’s been taking shape on the horizon: Consumer & Culture: There’s a feeling of advancement, being on the offense, and seeking a better position. Women are standing up for themselves, while men are demanding to be seen and heard as fathers. Cities are continuing to […]

Outdated: Time for a Rebranding

It’s A Fact of Brand. Mention of a re-branding is often considered a death knell. Certainly as times change, so must brands in what they offer and what they stand for. Some may be able to avoid the full death spiral, while others may find a way to pivot to […]

Basics Better: Undergarments

A $110B Revolution. Any industry can be upended, even something as basic as our undergarments. Worth $110 billion in sales, is it any wonder that entrepreneurs and innovators are trying to make inroads on this often overlooked category? Here are several newbies to check out that offer a new take […]

Stand Up: Women

For Themselves. Women continue to stand-up for themselves and say enough is enough! This is taking place on several fronts. After decades of wearing uncomfortable, fashion-forward clothing and shoes, women […]