Patagonia

Redefining Business Purpose

Will Leaders Do Good? Will Shareholders Let Them? If you’ve read the book “Sapiens,” you’ve learned that we humans help shape the context of the world we live in. Yes, there are parts of our world governed by nature and science (e.g., physics, mathematics, gravity, the solar system). But there […]

Advisory: Integrity Marketing

We are all susceptible to media and marketing messages. An obvious statement, perhaps, so why then don’t businesses hold themselves to a higher standard about how they market to consumers? We think there’s an opportunity to raise the bar to a new standard we call Integrity Marketing—being responsible and principled […]