Brand for Good: Helping those in Need

It’s sad that Paris and France continue to be brutalized by terrorism when it’s a society that welcomes diversity and helps those in need. For example, a program called Le Carillon is being tested in Paris’s 11th arrondissement that recruits local businesses to help the homeless, using stickers to publicly identify what services a shop offers to those in need. Other municipalities are taking notice and seeking a similar program. Read more at City Lab >

Categories: Brand for Good

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